I facilitated the brand positioning process for a small German software company in the archiving & ECM space. The owner-led business gone through an impressive transformation into an agile and customer-centric company and wanted to reevaluate its positioning.
During a three day workshop we…
- analyzed competitor value propositions
- gained inspiration from position statements that inspired us
- experimented with positioning metaphors
- worked with Simon Sinek’s circles and value proposition canvases
- mapped out over twenty positioning dimensions and decided on them